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HubSpot Social Media Certificate

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What's the Most Powerful Word in Advertising? Free.

Photo by Vladislav Reshetnyak from Pexels One of the best things about social media is that most of the platforms and many content creation tools are free. Content creation does not have to be expensive or difficult. Below are some free resources that may be helpful as you produce your own social media posts. 16 Free Tools for Digital and Social Media Marketing Social Media Image Size Cheat Sheet GIMP - free photo editor Social Media Icons Pexels - rights-free images Pixabay - rights-free images Unsplash - rights-free images All the Free Stock Getty </>Embed Wikimedia Commons Have a free resource you'd like to share? Add a link in the comments.
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Links to Course Readings

Online reading assignments through the mid-term.  For 8/31 The Psychology Behind Social Media Engagement Branding in the Age of Social Media For 9/5 The Complete Guide to Building Your Personal Brand For 9/10 Digital Marketing Guide from HubSpot For 9/12 Conducting a Social Media Audit For 9/14 Fake News, Hate Speech, and Social Media Abuse For 9/17 Developing Personas Exclusionary Personas For 9/19 What is the buyer’s journey? Why the buyer’s journey matters For 9/26 How to Advertise on Facebook For 10/1 How to Use Twitter Ads For 10/3 How to Master Twitter Marketing For 10/5 The Worst Social Media Fails of 2017 For 10/8 LinkedIn Top Company Pages of 2017 LinkedIn Advertising Guide
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Welcome to COMM 4610

Not a photo of actual students, but representative of the fun you will definitely have in this class. Welcome to CMM 4610, Social Media and Strategic Communication. Together, we're going to learn the fundamentals of social media and understand how businesses and organizations are using it to drive revenue and engagement. The structure is primarily a flipped classroom model in which I'll ask you to read and view resources about trends and case studies before class, reserving our class time for group discussion and to work collaboratively on projects focused on developing strategy, creating content, and understanding social media marketing analytics. Course material will be divided into five main areas: Context: social media basics, recent history, worst-case scenarios, and how we got here. Research: product, consumer, platform, competition, environment. Planning and strategy: goal setting, brand voice, media mix, calendars and scheduling. Implementation: content crea...
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