Skip to main content

Links to Course Readings




Online reading assignments through the mid-term. 

 For 8/31
The Psychology Behind Social Media Engagement

 Branding in the Age of Social Media

For 9/5

For 9/12
Conducting a Social Media Audit

For 9/14
Fake News, Hate Speech, and Social Media Abuse

For 9/17
Developing Personas
Exclusionary Personas

For 9/19
What is the buyer’s journey?
Why the buyer’s journey matters

For 9/26
How to Advertise on Facebook

For 10/1
How to Use Twitter Ads

For 10/3
How to Master Twitter Marketing

For 10/5
The Worst Social Media Fails of 2017

For 10/8
LinkedIn Top Company Pages of 2017

LinkedIn Advertising Guide

Comments

Post a Comment

Please use respectful community standards in comments. I reserve the right to edit, delete, and post comments entirely at my discretion.

Popular posts from this blog

Welcome to COMM 4610

Not a photo of actual students, but representative of the fun you will definitely have in this class. Welcome to CMM 4610, Social Media and Strategic Communication. Together, we're going to learn the fundamentals of social media and understand how businesses and organizations are using it to drive revenue and engagement. The structure is primarily a flipped classroom model in which I'll ask you to read and view resources about trends and case studies before class, reserving our class time for group discussion and to work collaboratively on projects focused on developing strategy, creating content, and understanding social media marketing analytics. Course material will be divided into five main areas: Context: social media basics, recent history, worst-case scenarios, and how we got here. Research: product, consumer, platform, competition, environment. Planning and strategy: goal setting, brand voice, media mix, calendars and scheduling. Implementation: content crea
Post a Comment
Read more

Good to Know: How Biased is Your Media?

Media Bias Chart, used with permission, from www.adfontesmedia.com While fake news is actually a thing and had a heyday in the yellow journalism of the early 20th century, the term has been co-opted and applied broadly, incorrectly, and unfairly to all forms of mass media. The mainstream media has been characterized as left-leaning with something of a liberal bias for several decades, though traditional media outlets (think the big three networks, for example) sought to remain neutral, relying on original fact reporting and a balanced, two-sides to every issue perspective.  As media channels proliferated, catering to all manner of niche and special interest, so too did the sourcing of material; the standards of journalism degraded the further one moved from established media properties. Today, anyone with basic access to technology can espouse and broadcast all manner of opinions, theories, and "news" online. As consumers, it is left to us to determine the
Post a Comment
Read more