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What's the Most Powerful Word in Advertising? Free.

Photo by Vladislav Reshetnyak from Pexels

One of the best things about social media is that most of the platforms and many content creation tools are free. Content creation does not have to be expensive or difficult. Below are some free resources that may be helpful as you produce your own social media posts.

16 Free Tools for Digital and Social Media Marketing
Social Media Image Size Cheat Sheet
GIMP - free photo editor
Social Media Icons
Pexels - rights-free images
Pixabay - rights-free images
Unsplash - rights-free images
All the Free Stock
Getty </>Embed
Wikimedia Commons

Have a free resource you'd like to share? Add a link in the comments.

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Links to Course Readings

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Not a photo of actual students, but representative of the fun you will definitely have in this class. Welcome to CMM 4610, Social Media and Strategic Communication. Together, we're going to learn the fundamentals of social media and understand how businesses and organizations are using it to drive revenue and engagement. The structure is primarily a flipped classroom model in which I'll ask you to read and view resources about trends and case studies before class, reserving our class time for group discussion and to work collaboratively on projects focused on developing strategy, creating content, and understanding social media marketing analytics. Course material will be divided into five main areas: Context: social media basics, recent history, worst-case scenarios, and how we got here. Research: product, consumer, platform, competition, environment. Planning and strategy: goal setting, brand voice, media mix, calendars and scheduling. Implementation: content crea...